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Alex Ponce - No Volveré 💔 (Lyric Video)
For this project, I had the opportunity to work alongside Diego Arroyo (Woody) to animate Alex Ponce's official lyric video. The concept aimed to evoke nostalgia, which is why we incorporated an iPod Classic and emphasized the color blue. The animation was designed to make the lyrics feel like they were playing in sync with the song, using the color red to highlight each word at the right moment. Since the song conveys the idea of someone not coming back, we visually represented this by showing the battery gradually dying until it is completely empty at the end of the video.
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Spotify Canvas & Lyric Video (Vertical version)
CREDITS:
Lyric Video & Spotify Canvas: Josselyn Amparan/ohjossy
Lyric Video & Spotify Canvas: Josselyn Amparan/ohjossy
Creative direction: Diego Arroyo/Woody
Agency/company: Neon16
