For this project, I collaborated with Neon16, working alongside Gabriella Mercanti on the graphic design for the billboards and creative director Elliot Muscat on the song artwork and lyric video. Together, we developed the cover art, social media assets, visualizer lyric video, and the Hard Rock Cafe New York billboards.
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COVER ART
The direction = tasteful, minimal, kids drawing
Like imagine in kindergarten falling in love for the first time. What would the drawing look like that you would make to give to your first bf?
- pencil crayons, markers, paint -
I designed the cover art by illustrating everything in Procreate and finalizing the details in Photoshop.
Note: Will's last name is intentionally misspelled to make it look like a child wrote it.
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OPTIONS / PROPOSALS
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LYRIC VIDEO
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HARD ROCK CAFE ASSETS
I illustrated and designed some elements for the billboards,
which were designed by Gabriella Mercanti
CREDITS
Creative Direction: Elliot Muscat
Cover Art & Lyric Video: Josselyn Amparan / OHJOSSY
Graphic Design Billboards: Gabriella Mercanti
Agency: NEON16
Graphic Design Billboards: Gabriella Mercanti
Agency: NEON16
